Kakao Partner Friend Picker will let users of external apps select KakaoTalk friends and send invitations directly. Kakao is recruiting partners for service invitations, coupons and tickets that can reach both existing users and friends who have not joined the external service.
Instead of relying on contact imports or copied links, a user selects a KakaoTalk friend and sends the message within a connected flow. The feature can support group purchases, referral programs and product recommendations where personal relationships influence acquisition.
The design includes privacy boundaries. Partner companies do not receive the KakaoTalk friend list, and a message requires user consent and an explicit selection. Kakao plans to offer the product through 12-month paid contracts with pricing based on API call volume.
Access to non-users can create spam if apps push invitations too aggressively. The flow should explain why a message is relevant, make rewards clear and limit frequency. Compared with Kakao Launches CPA Ads for KakaoTalk Channel Followers: Pay Per Follow, the Friend Picker relies on user relationships rather than paid media alone.
Do not stop at sends. Track opens, installs or registrations, first actions and retention for both referrers and new users. Separating incentive-only signups from genuine relationship-based recommendations is essential for judging the economics of the partnership.
Yes. Users can select KakaoTalk friends who are not registered with the external service and send an invitation.
No. The list is not shared with the partner, and messages require user consent and direct friend selection.
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