Curated insights from marketing and trend media, updated daily.
Google starts removing Assistant from mobile on September 4, including Wear OS watches, Gemini-compatible earbuds and projected Android Auto. What it means for brand visibility in voice.
From October 5, advertisers promoting government documents must prove explicit government authorization linked from an official site. Business licenses and contracts will not qualify.
Microsoft now lets advertisers keep Audience Ads away from pages whose titles contain specific words, up to 1,000 terms at account or campaign level. How it differs from existing exclusions.
An AI Overview named two competitors while the top paid ad went unmentioned. How intercepted clicks feed back into Quality Score and CPC, and the four diagnostics to run now.
New Semrush-based analysis across 1,094 categories: brands get cited far outside their expertise but named only where they own the topic. What topical authority actually buys in AI search.
Pinterest, YouTube, TikTok, Reddit, X, Snapchat, LinkedIn and Instagram have each restricted AI-generated content. What platforms got wrong, and what brands should do about it.
Instagram published a five-step editing workflow drawn from creator consultants: build around the hook, cut to the beat, and read skip rate, 4-second drop-off and save-to-share ratios.
Google's AI Mode decomposes a query into sub-questions, searches them in parallel and synthesizes one answer. How fan-out works in four stages and how to structure content for it.
Lilly and Amazon Ads built a spot around a Prime Video analyst, blurring the line between ad and broadcast. Plus the multisport data: 2.3x unduplicated reach, 17% more orders.
89% of AI citations come straight from earned media, and engines overlap on just 11% of sources. Five steps for CMOs to close the gap between AI visibility and validation.
Fossil's Q4 holiday campaign beat its 14.7M impression goal by nearly 400% by combining AI audience profiling with airports, in-flight Wi-Fi and mobile retargeting.
Papa Johns names a new global CMO and rebalances media toward mass reach after comps fell 8.3% in North America. The co-op markets that outperformed by 200 basis points explain the shift.
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