The latest marketing news and practitioner insights in Social Media Marketing, updated daily.
LinkedIn's AI-powered recommended clips and chapters are live globally, turning event recordings into short-form highlights and skimmable replay segments.
Women's sports marketing is a category where brand position is still unclaimed. Here are Meta's follower, view, and purchase-influence numbers, and why timing matters.
View measurement differs across platforms and even within one. Here is why brands need to reconsider engagement metrics after YouTube changed how it counts views.
TikTok Pay may expand to the U.S. Here is why payment matters, given that livestreams drove over 40% of Douyin's e-commerce sales, and what stands in the way.
YouTube connected TV now lets creators convert playlists into episodic shows with seasons, adds Show and Podcast tabs, and brings account locking to the living room.
Australia's under-16 social media ban shows no demonstrable effect after six months: teens circumvented it and wellbeing metrics didn't move. What the data says, what regulators are trying instead, and the ad-spend consequences.
TikTok is bringing back its Music on Stage competition after a first run that produced 230,000 posts, 8.2 billion impressions and 1.4 million finale viewers. A breakdown of the format for brands.
X now lets iOS users place text and emojis over video uploads, a feature rival apps shipped years ago. A look at the gap between X's 'video-first' positioning and what actually drove its video growth.
Meta released holiday campaign planning guidance built around a four-phase shopping journey and early Advantage+ activation. Here are the numbers, the recommendations, and the parts to read skeptically.
X open-sourced the code affecting post visibility in the For You timeline and is testing a tool that shows labels applied to accounts and posts. Here's what it means for shadowban debates and reporting.
Instagram replaced a wordmark more than ten years old and published an updated brand system covering fonts, icons and formats. Reactions split. The practical work for brand teams is somewhere else.
Meta is donating 15,000 pairs of Ray-Ban Meta glasses to Vision Ireland. Sales doubled in 2025, but sentiment moved the other way over covert recording. Here's how accessibility became a defensive asset.
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