The latest marketing news and practitioner insights in Marketing, updated daily.
With consumer sentiment down 8% and 39% of shoppers trading down, JCPenney skipped a price message and dramatized the hidden cost of off-price retail instead. A look at how the campaign is built.
New HarrisX and Allison Worldwide research finds parents, not platforms or creators, shape Gen Alpha teen brand preference — moms at 73%, dads at 58%. Why marketers need a household media strategy.
StarKist consolidated brand, creative, media, social and SEO into a single agency of record. Here is why the integrated agency model is coming back for mid-cap brands, and when consolidation actually pays off.
Detroit's Shinola ran its first full-funnel brand campaign 15 years in, with 'Succession' actor Nicholas Braun directing. The product barely appears. Here's the channel-first planning behind it.
Naver will launch Travel Connect as the second affiliate solution under Brand Connect, following Shopping Connect's beta that grew creator payouts 670%.
The Korea Fair Trade Commission is examining fee and advertising cost structures, contract practices, and data policies across delivery, open market, and lodging platforms.
Korea's MAD STARS festival returns August 26–28 in Busan with roughly 40 conference sessions, keynotes from Mastercard's Raja Rajamannar and AKQA's Tara McKenty.
Korea's Karrot partnered with Toss Place to connect business profiles with merchant data, route in-app bookings into the POS, and enable Karrot Pay at Toss Front terminals.
Korea's MFDS requested access blocks on 432 illegal online drug sales and ads. General shopping malls accounted for 82.4% of flagged channels. What commerce teams should audit.
Google reached 47.02M monthly active users in Korea, edging past Naver for the first time. Daily actives and time spent tell a very different story for marketers.
Rhone's "A Love Letter to NYC" borrows from '90s rom-coms for its first real brand campaign. Why the athleisure brand moved from performance marketing to brand building.
Gap's "Denim on your own" pairs Inde Navarrette with Malcolm Todd covering "Dancing on My Own." Inside the repeatable formula behind Gap's denim campaigns.
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