The latest marketing news and practitioner insights in Marketing, updated daily.
Urban Outfitters' first connected TV spot, shot at Rutgers, runs on Netflix and Hulu. A look at the Gen Z marketing strategy behind narrowing to campus life.
With Google searches for tanning at a five-year high, CeraVe's Gen Z sunscreen campaign skips the warning and rebuilds a sorority backyard instead. Here's the design behind it.
Dove's second year as US Open sponsor blends video, OOH and community spend. A look at how sports sponsorship marketing turns an awkward category into a confidence message.
External partners integrated with Naver Reservation recorded 115 million bookings over the past year, up 14%, across 149 partner companies in dining, beauty and lodging.
Papa Johns names a new global CMO and rebalances media toward mass reach after comps fell 8.3% in North America. The co-op markets that outperformed by 200 basis points explain the shift.
What I learned trying to build a channel status board: a dashboard is an observation tool, not a system. A good one has to answer three questions.
You track DAU, conversion, churn and top complaint types, and still cannot answer why one person started using less. Each team is looking at a different customer.
Naver's 12-week Blogger Discovery Project shows how a creator-led marketing campaign turns celebrity buzz into neighbor-adds, shares, and lasting engagement.
Granola brand Purely Elizabeth satirizes the protein-maxxing craze with its largest-ever media campaign, betting on humor over a spec-race message.
Used-car brands can turn seasonal flood-damage fears into a win with DCO targeting and AEO/GEO trust marketing that gets AI to cite them.
A veteran growth hacker explains why data-driven CRM, not tools or trends, is what makes marketers truly irreplaceable and profitable.
A review-fraud bust, Naver's new AI ad unit, and looming teen SNS rules all point to one theme: brand safety is becoming the top marketing risk.
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