BrandMarketing Dive
Oscar Mayer Marks the Wienermobile's 90th With a Hot Dog Cake — Riding a Trend Up 150% in Search
A limited-edition Milk Bar collaboration runs for three days. Fans turning 90 in July or August can win a Wienermobile visit.
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Brand Marketing Insights (Page 6)
The latest marketing news and practitioner insights in Brand, updated daily.
BrandMarketing Dive
Rare Beauty Reaches for Greek Mythology — and Sidesteps Beauty Advertising Grammar
The second fragrance campaign uses the nymph as a metaphor for self-revelation, choosing still, painterly compositions over the category’s usual energy.
BrandSocial Media Today
Kia Turned a Reddit AMA Into Video — and Pre-Screened the Questions
A claw-machine AMA during WNBA All-Star Weekend drew 61,000 views in 72 hours. How a brand adapted a Reddit format to lower its risk.
BrandMarketing Dive
Snickers Is Hiring a 'Chief Online Chill Officer' for Two Weeks
The role: find heated internet moments like sports debates and leave witty comments and coupons. A campaign connecting online irritability to a decades-old brand platform.
BrandMarketing Dive
Canada Goose's 'Natural Intelligence': Why Tornado Chasers and Mushroom Biologists
46% say there is a nature deficit in the media they consume. An outerwear brand built a platform on natural intelligence as the counterpoint to the artificial kind.
BrandMarketing Dive
Why Journeys Made the First Day of School Surreal: Borrowing Absurdity Without Copying Memes
Students arrive by horseback with personal DJs and surf on keyboards. How Anomaly used the sensibility behind brain rot as a creative pillar rather than mimicking Gen Z language.
BrandMarketing Dive
Why FX Rebuilt a Mall in 1980s Form: Gen Z Nostalgia and the Return of Mall Culture
FX transformed the Sherman Oaks Galleria to promote "The Shards." Gen Z’s share of mall foot traffic rose 57% year over year, per PwC.
BrandMarketing Dive
Jameson Becomes the NFL's Official Spirits Sponsor, Taking the Seat Diageo Declined to Renew
Pernod Ricard's Irish whiskey signed a multiyear NFL deal including global rights — a major sports bet placed while spirits demand stays soft.
BrandMarketing Dive
Popeyes Overhauls Its Agency Roster: After Its Worst Quarter, the Goal Is Consistency
Anomaly takes US creative AOR duties in a wide-ranging roster shakeup. Improving execution and delivering consistent value messaging drove the review.
BrandMarketing Dive
The Deodorant Ad That Renamed Subway Stations: Degree Bought New Yorkers’ Own Words
Degree partnered with the MTA to turn West 4th Street into "Sweat Central." A hyperlocal campaign built from the language commuters were already using on Reddit.
BrandMarketing Dive
"We Are Not in the Commodity Business. We Are in the Irrational Affinity Business" — Hilton’s CMO
Hilton Global CMO Mark Weinstein argues loyalty is emotional, not transactional. Inside the billion-point campaign and the brand's approach to creators.
BrandMarketing Dive
Heineken Puts Designated Drivers Into the OpenTable Booking Flow
Heineken is piloting an OpenTable program that rewards designated drivers at the moment of reservation — a behavioural-design answer to marketing non-alcoholic beer.
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