AliExpress raised selling commissions for Korean local sellers in several categories starting in August, adjusting 67 detailed categories in a single day.
Separately, the "0% commission for 90 days after onboarding" offer for new sellers ended in June. A support program refunding 50% of selling commissions for up to one year, limited to one store operated by a small or midsize business, remains in place.
Observers describe the move as normalization after a "rent-free" acquisition strategy. Chinese cross-border platforms leaned on waived onboarding and selling fees to build Korean market share; this marks the shift into monetization.
A large seller exodus looks unlikely. Only 67 categories changed, and average commissions at major Korean marketplaces run around 10%, so AliExpress remains cheaper even after the increase. But in price-sensitive categories — food especially — pricing and sales strategy will have to be reworked.
A 2.2 percentage point increase (6.6% to 8.8%) is not small where margins are thin. On a product carrying a 15% margin, roughly 15% of net profit disappears. That turns immediately into a decision about raising prices, cutting ad spend, or shifting channel mix.
It also changes the diversification calculation. As fee gaps between platforms narrow, the remaining variables are traffic quality and seller support policy. For how Korean marketplaces pivoted toward competing for sellers, see Korea's Open Marketplaces Shift From Chasing Buyers to Growing Sellers.
67 detailed categories were adjusted — cameras from 5.5% to 6.6%, and some food and copy paper categories from 6.6% to 8.8%.
The 90-day zero-commission policy for newly onboarded sellers ended in June. A 50% commission refund for up to a year, limited to one SMB-operated store, continues.
Unlikely at scale, since only 67 categories changed and major Korean marketplaces average around 10% commission. Price-sensitive categories such as food will still need strategy adjustments.
To apply what you just read to your own site, start with a free audit of where things are now.
A strategist replies within 24 hours on business days.
Naver reduced fixed ad slots in mobile search shopping results, expanding organic listings based on user response and relevance after four rounds of testing.
TikTok Shop's July U.S. spend surpassed Target, Costco and Home Depot online sales, with share rising from 1.2% to 2% in a year. Inside a model where 5% of buyers drive 30% of spend.
Salesforce data shows AI product discovery at the start of the shopping journey grew 200% year over year while traditional search fell 15%. What commerce teams fixed, and the data problems still blocking them.