Reddit is adding three AI-powered tools to Reddit Ads Manager: a campaign planner that forecasts results before launch, an optimization score that grades campaign setup, and campaign budget optimization that shifts spend across ad groups automatically. The planner and optimization score roll out to all advertisers through October.
The planner forecasts reach, impressions and cost before a campaign goes live. It also shows how consistently the targeted audience is active and summarizes conversation themes across the selected subreddits — community context advertisers can use before spending.
Campaigns get a score from 0% to 100%, with recommendations to raise it. Reddit says advertisers with a score of 80% or higher saw 19.6% lower blended CPA.
Budget moves automatically between ad groups in a campaign based on performance, cutting down on manual reallocation.
Forecast reach, impressions and cost before launch, how consistently the target audience is active, and a summary of conversation themes in selected subreddits.
Reddit says advertisers with an optimization score of 80% or higher saw 19.6% lower blended CPA.
The campaign planner and optimization score roll out to all advertisers through October.
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