The latest marketing news and practitioner insights in Brand Marketing, updated daily.
Panda Express is turning Roblox and Fortnite into a standing platform after a 3-point awareness lift. See the brand lift numbers and what marketers can learn.
Old Navy's marketing strategy narrowed to denim after summer traffic fell short. Inside Gap Inc.'s Q2 numbers, the Cardi B campaign, the MrBeast tie-up, and how a struggling retail brand rebuilds a single axis.
The consultancy behind Gap's ten-quarter turnaround now steers Athleta's rebrand. Here is why a brand down 11% in comparable sales abandoned safe empowerment for a more provocative purpose message.
Does an ad that moves people move sales? A Korean apartment brand's eight-year campaign run, read through search volume and brand rankings, shows what long-purchase-cycle branding actually buys.
Fanta's Halloween marketing shifts from campaign to owned IP with the Haunted Universe. Here is the strategy behind 10 billion impressions and what seasonal brand platforms actually compound.
Adobe surveyed 850 U.S. small business owners. 79% said a clear point of view is what makes people follow them, while 63% second-guess their own design and content decisions.
Andrew Rebhun joins Panera Bread as CMO on August 17, overseeing brand, digital, loyalty and media as the chain continues its RISE transformation strategy.
Cuisinart's first social-native episodic campaign runs 14 non-linear episodes across TikTok, Reels and Shorts. Here is why order-independent storytelling wins in algorithmic feeds.
Always Discreet launched its biggest media activation ever with NFL players' mothers at the center. Here is the channel logic behind marketing a stigmatized category where the audience already is.
Jif's new 'Every Jif'ing Thing' campaign reworks the logo to expand usage occasions. Here is the strategy behind touching a core brand asset — and how to judge whether it is worth it.
Bazooka pits two reality TV stars against each other in a social-first multibrand campaign. Here is why brands are choosing content series over ads — and the subculture risk that comes with it.
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