Curated insights from marketing and trend media, updated daily.
Billion Dollar Boy Group acquired Creator Authority, a LinkedIn-focused B2B creator agency. With 59% of B2B buyers watching LinkedIn creators, here is how to approach B2B creator marketing.
Marriott Bonvoy used a creator-led campaign to shoot 14 hotel brands across 23 destinations in 10 countries in four weeks. What the production model means for brands with scattered locations.
Kantar’s 2026 Media Reactions report shows advertiser confidence in their media mix fell from 64% to 57%. Here’s what cross-channel measurement and smaller creators mean for media mix optimization.
Reddit outlined its U.S. midterm election plans, including the Up the Vote hub, AI detection that cut spam exposure 20% and removes nearly 2 million fake upvotes daily, and AMA rules for political ads.
Most business plans fail on structure, not content. Five principles for writing a business plan evaluators can actually judge: problem first, evidence, revenue logic, purposeful charts and counter-questions.
Startup marketing should start while the product is still being built. Three pre-launch principles for founders: start early, go where your audience already is, and budget for experiments.
Arby's has appointed former Papa Johns CMO Jenna Bromberg as chief marketing officer, effective Nov. 2. What the hire signals for restaurant marketing as parent Inspire Brands weighs an IPO.
X is adding official real-time NFL stats from Genius Sports to its NFL Gametime feed. With roughly 40% of X's sports posts about the NFL, here's what the deal means for sports marketers.
WhatsApp now lets people without an account join encrypted calls through a guest link in their browser. Here are the limits, the 32-person cap and how businesses can use it for customer and B2B calls.
YouTube Music now labels songs created primarily with generative AI, and the labels are coming to the main YouTube app. What qualifies, why now, and what it means for brand video soundtracks.
Google released its 2026 Frightgeist Halloween trends guide, with top movie costumes, kid, pet and couple rankings and a state-by-state trending map. Here's how marketers can use it.
Korean alcohol shipments fell to a 27-year low, but receipt data shows 45–51% of shoppers still buy alcohol at retail each month. What that means for channel, timing and seasonal campaigns.
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