X has signed an X NFL data partnership with Genius Sports, which will supply real-time scores, statistics and other data for NFL games. Fans on X will see up-to-the-minute insights inside the app's dedicated NFL Gametime feed.
Genius Sports is one of the leading sports data providers, working with the NFL, the English Premier League, the NBA and MLB to capture in-game statistics through optical tracking and AI. It is also the exclusive distributor of the NFL's real-time, official play-by-play statistics and the league's Next Gen Stats data.
"Official NFL data is the fastest, most accurate and richest source of information on every down, providing fans on X with real-time updates and insights."
Despite the attention on X's political shifts, sports remains the app's top discussion topic. Within sports, around 40% of all related posts on X are about the NFL, according to X usage data reported by the New York Post in 2024. More accurate live data gives fans more reason to stay in the app during games.
X recently launched an MLB Gametime experience and updated its NFL Gametime display, building league-specific hubs that pair live scores with conversation.
For X's broader push into sports, see X Launches MLB Gametime: A Live Sports Hub and a New Opening for Brands. For how X is changing its revenue model, read X Launches Unified Subscriptions Bundling Premium, Grok and Cursor.
Genius Sports will supply real-time NFL scores, statistics and insights to X's NFL Gametime feed.
It captures in-game stats with optical tracking and AI and is the exclusive distributor of the NFL's official real-time play-by-play statistics and Next Gen Stats.
Around 40% of sports-related posts on X are about the NFL, according to X usage data reported by the New York Post in 2024.
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