The latest marketing news and practitioner insights in Marketing, updated daily.
Athletic Brewing named Dan Kleinman CMO amid a major ad push. The numbers behind the nonalcoholic beer market and why its marketing competition is intensifying.
Gartner expects 80% of US ad spend to pass through AI-influenced self-serve platforms by 2028. A practical guide to handling AI ad platform bias without giving up the tools.
PepsiCo handed global media duties to Publicis after decades with Omnicom. How AI and data capability became the deciding variable in global media agency reviews.
Hoka is piping weekly Strava borough standings into New York digital OOH screens. How a real-time data OOH campaign turns audience participation into the creative itself.
Performance communication is decided by which baseline you show. A four-lens read of Korea's car-sharing market reveals how to handle a number that missed target without losing credibility.
For the first time in 30 years, a major technology shift isn't rewarding size: a 10-person boutique and a 1,000-person holding company shop run the same AI. The edge moves to what isn't in the dataset yet — culture, proximity, lived understanding.
40% of DIYers never start painting because they can't pick a color. Behr attacks that 'paint paralysis' with an influencer hotline and ChatHue, an AI color agent built on proprietary data — a case study in targeting decision cost, not product.
Kohl's promoted its chief digital officer to a newly created chief customer officer role uniting loyalty, personalization, marketing, and digital — while the CMO departs. What the restructure says about where retail CX organizations are heading.
Flight searches for Korea's Chuseok holiday jumped 92.4%, yet every agency's top destinations converged on short-haul. Chuseok holiday marketing in 2026 sells time density for short trips, leave-day math for long-haul — and October is the real season.
Korea's health functional food market has hovered near 6 trillion won for five years, growing 0.2% in 2025. With 83.6% of consumers already buying, personalized supplements became a service business, not a product one.
Korea's dormant credit cards hit 17.24 million. Here is why acquisition-heavy cashback marketing produces sign-ups but not usage, and how to move the KPI to a 90-day activation funnel.
Microdrama advertising is surging: 1.45 billion short drama app downloads in H1, 132% more active advertisers, and the highest creative density of any category at 1,887.
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