Marketing모비인사이드
Funding Your First Book Through Crowdfunding: An Indie Publishing Guide
Crowdfunding lets independent authors cover production costs with pre-orders before printing a single copy — a model with lessons for any product launch.
Blog
Marketing Marketing Insights (Page 4)
The latest marketing news and practitioner insights in Marketing, updated daily.
Marketing모비인사이드
The Marketing Formula Behind Billion-Dollar Growth: Sell Usage, Not Just the Purchase
Fast-growing companies like Airbnb and Midjourney focus marketing on usage, not sales. Seven cases show how customer success drives sustainable growth.
Marketing모비인사이드
Character IP Collabs Have Peaked at Olive Young — Now the Real Fight Is Conversion
Sanrio and Pokémon collabs have saturated Olive Young. Data-driven collaborative ads using 1st-party data are becoming the new battleground for conversion.
Marketing아이보스
Why Consumer Trust, Not Price, Will Decide the C-Commerce Battle
Korea's consumer watchdog forced AliExpress, Temu, and Shein to fix unfair terms — proof that consumer trust, not rock-bottom price, keeps e-commerce shoppers loyal.
Marketing모비인사이드
Why Korea's Free-Travel Platforms Are Bringing Back Package Tours
Korea's free-travel platform strategy is shifting: MyRealTrip, NOL, and Yeogi are all adding package tours to fight decision fatigue.
Marketing아이보스
Inside a KRW 1.9 Billion Fake Review Scheme That Gamed Naver Search
Police busted a fake review scheme that posted 28,886 fraudulent Naver reviews for 700+ advertisers, netting roughly KRW 1.9 billion.
MarketingMarketing Dive
Burger King's Whopper Guarantee: A Bold Bet on Customer Complaints
Burger King's Whopper Guarantee turns customer complaints into a retention tool, driving 5.8% same-store sales growth in Q1 2026.
MarketingMarketing Dive
From Yamal to the Mall: Inside American Eagle's Back-to-School Marketing Playbook
American Eagle turned Lamine Yamal's World Cup win into an instant back-to-school marketing moment. See the 10-week campaign and the data behind its mall focus.
MarketingMarketing Dive
Hanes' Risqué Rebrand: How a 125-Year-Old Basics Brand Got Bold
Hanes' new 'Get Comfortable' campaign turns embarrassing moments into brand confidence. Here's the creative, agency, and rebrand story behind the shift.
Marketing모비인사이드
Musinsa's AI Ad Contest: How 1,600 UGC Videos Fueled a Viral Campaign
Musinsa's AI ad contest drew 1,600 consumer-made videos. Here's how a dual-reward structure and minimal brand guardrails turned customers into content creators.
Marketing아이보스
Naver Puts Shopping Ads in AI Briefing: 3 Things Advertisers Must Know
Naver AI Briefing ads are live. Here's what advertisers need to know about auto-expanding ADVoost, rising CPCs, and a 2.5x surge in long-tail queries.
One roundup, once a week
Only what actually changed in search, ads, and social — collected in one email. Unsubscribe anytime.
Used only to send the newsletter.