MarketingMarketing Dive
Sonos Trades Technical Specs for Emotion in Its Brand Comeback
Sonos is repositioning around emotional sound experiences and a connected home system after a damaging software failure eroded customer trust.
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Marketing Marketing Insights (Page 3)
The latest marketing news and practitioner insights in Marketing, updated daily.
MarketingMarketing Dive
Coach Links Spotify Personalization to a Global Tabby Bus Tour
Coach's fall campaign connects a Spotify listening-persona hub, musician-led films, and a live bus tour to turn Gen Z music identity into brand experience.
Marketing아이보스
Chrome CrUX Adds Four Metrics for Measuring Ad Load
Google is testing ad-experience metrics in Chrome's UX Report, covering ad count, screen area, network bytes, and CPU time.
Marketing아이보스
Amazon Prime Video Adds Free Short-Form News Clips in the U.S.
Prime Video is launching News Clips, a free feed of short local and national news videos that starts on TVs before expanding to web and mobile.
Marketing아이보스
Korean Alcohol Ad Violations Pass 10,000 as Calls for Stronger Penalties Grow
Korea recorded 10,262 alcohol advertising violations from 2021 through the first half of 2026, highlighting warning-label and promotional-language compliance risks.
Marketing아이보스
Naver Cafe Adds Used-Goods Price Guidance With Condition-Based Ranges
Naver Cafe will show condition-based price ranges and explain how used-goods prices are formed, using commerce data to reduce uncertainty in community resale.
Marketing아이보스
Meta One Launches Across Instagram, Facebook, WhatsApp, and Meta AI
Meta has launched Meta One with more than 50 AI, expression, and professional features, adding paid Core and Premium bundles above its free app experience.
Marketing모비인사이드
How to Turn Meme Marketing Into a Lasting Brand Asset
Meme marketing can win views without building brand memory. Use four practical checks to connect trends with brand character, product relevance, and measurable action.
MarketingMarketing Dive
Black Friday Is a Data Problem, Not a Traffic Problem — Four Checks Before It Starts
$10.8B in US Black Friday online spending, $315B in global Cyber Week. A four-question diagnostic for the data readiness that peak-season decisions depend on.
MarketingMarketing Dive
Chipotle Let 100 Creators Into Its Kitchens — With Zero Brand-Shot Footage
Chipotle built a national campaign entirely from creator footage, with no script or shot list. What giving up creative control actually requires.
MarketingMarketing Dive
The FTC Says Amazon Ran a Hidden Surcharge on Ad Auctions for Seven Years
The FTC and 22 states allege Amazon inserted a hidden surcharge into second-price auctions. What it means for retail media transparency — and advertisers' real options.
Marketing모비인사이드
8.08M Views, ₩120B in Sales, Sold-Out Shelves — One Shared Grammar Behind Three Korean Brands' Short-Form
Three companies in different categories repeat the same short-form pattern. The P.I.C.K. formula for short-form commerce content, with a pre-production checklist.
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