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YouTube Shopping Affiliate Program Adds AliExpress Products in the U.S., Brazil, U.K. and Germany

YouTube Shopping Affiliate Program Adds AliExpress Products in the U.S., Brazil, U.K. and Germany

YouTube is bringing AliExpress products into its YouTube Shopping affiliate program. Creators can tag AliExpress items in their videos and earn a commission when viewers buy through those links. The partnership launched first in South Korea in March 2026 and is now expanding to the U.S., Brazil, the U.K. and Germany, with more regions to follow in phases.

How big the YouTube Shopping affiliate program has become

The program launched in 2022 and expanded to the U.K. in August. At its Made On event, YouTube said it plans to reach 35 markets by the end of 2026. The bigger the pool of taggable products, the more ways creators can make money from shopping content.

Why AliExpress

  • Catalog size: AliExpress lists more than 100 million products, according to WorldFirst — endless material for hauls, reviews and budget picks.
  • U.S. momentum: AliExpress’ U.S. GMV grew 50% year over year during its May 2026 promotion, according to eBrun.
  • YouTube’s incentive: more shopping income keeps creators loyal to the platform.

What it means for brands and creators

  1. Expect more price-comparison content. “Same product, cheaper” videos will multiply. Brands should show quality guarantees, fast shipping and support on camera rather than competing on price alone.
  2. Revisit your affiliate terms. Creators will favor products that pay a commission, so list your products in YouTube Shopping and set competitive rates. YouTube’s broader push to keep creators is covered in YouTube Tests Invite-Only Shorts Bonuses and Exclusive Shopping Perks.
  3. Watch Korea as the test market. The setup has run there since March, so it offers an early read on how AliExpress tags change shopping content in a category.

Frequently Asked Questions

Can YouTube creators tag AliExpress products?

Yes. Through the YouTube Shopping affiliate program, creators can tag AliExpress products and earn a commission on purchases made through their links.

Where is the AliExpress partnership available?

It launched in South Korea in March 2026 and is expanding to the U.S., Brazil, the U.K. and Germany, with other regions to follow in phases.

How many markets will YouTube Shopping affiliate cover?

YouTube said at Made On that it plans to expand the program to 35 markets by the end of 2026.

Where does your own site stand?

To apply what you just read to your own site, start with a free audit of where things are now.

A strategist replies within 24 hours on business days.

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