Petletter for Paws — a pet-goods brand store with a 3D customizer
Petletter for Paws · Brand story to name-engraved bowl customization, all in one store
12 wks
brand, store and 3D
Build time
4
keyring · objet · desk · gift
Categories
Live 3D
confirm before ordering
Engraving preview
Admin upload
appear in the customizer instantly
3D models
Overview
Petletter for Paws makes goods shared by pets and their people. Beyond a store across keyring, objet, desk and gift categories, we built a 3D customizer that previews name-engraved bowls and a 3D-printing order flow.
Challenge
The warm illustrated, cream-toned brand feel had to survive a complex custom-order flow. Taking engraving text, typeface and size as plain text caused frequent production errors.
Solution
Engraving renders live on a 3D bowl model in the browser, so customers order what they see. Admins upload a new model and it appears in the customizer immediately. Story, custom and 3D-printing pages share one visual tone so brand site and store feel like one place.
Strategy
Define the mood
A mascot illustration and cream/brown palette carry the ‘small gift’ feeling through every screen.
Store skeleton
Simple category / new / best paths with search, membership and ordering attached.
3D customizer
Engraving text renders on the model instantly so buyers confirm before ordering.
Admin comfort
Staff upload 3D models themselves and receive custom orders with production details attached.
Execution
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