TURU — a branded Tistory skin with an SEO/AEO publishing pipeline
TURU (Humax Mobility) · A parking-and-mobility blog reskinned to the brand, fed by regular posts written for search and AI answers
Brand-exclusive
responsive, standardised covers
Skin
Summary & FAQ
for search and AI answers
Post structure
One tool
research → draft → review → publish
Publishing flow
Automatic
feed the next topics
Rank checks
Overview
For the official blog of TURU, Humax Mobility’s parking brand, we built a brand-toned Tistory skin and a pipeline that chains writing → review → publishing → performance checks. Posts target both search rankings and AI-answer (AEO) visibility.
Challenge
The default skin looked nothing like the brand, and post quality and cadence varied with whoever wrote them. Checking which posts ranked after publishing was manual, too.
Solution
A responsive skin carrying the brand colors and type, with standardised cover-image specs. Posts move from keyword research → structured draft → review → Tistory publishing inside one tool, and rankings are checked automatically to steer the next topics. FAQ and summary blocks prepare each post for AI-search citation.
Strategy
Skin redesign
A brand-guide Tistory skin turned the blog into a proper official channel.
Post structure
Title, summary, body and FAQ fixed so both search engines and AI answers can read it.
Publishing pipeline
Draft to Tistory publish inside one tool kept the cadence.
Performance loop
Automatic rank checks feed top-ranking examples back into topic selection.
Execution
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