fairlift — a bodyweight-adjusted strength score and lifting log
fairlift · A DOTS-based score that compares a 60 kg lifter and a 100 kg lifter fairly
3 steps
birth year, bodyweight, lifts
Calculator input
DOTS
bodyweight-adjusted comparison
Scoring basis
Auto-scored
on every entry
Log feed
Public page
logo, color, tone
Brand guide
Overview
fairlift turns squat, bench and deadlift numbers into one bodyweight-adjusted score. It started as a calculator and grew into a powerlifting community with a log feed, blog and brand guide.
Challenge
‘What is my score?’ had to be answered right away, then flow naturally into logging and comparing. Screens had to stay readable in a dim gym.
Solution
A full-screen, one-step-at-a-time calculator makes the first run trivial. Results post straight to the feed, and every entry gets its score automatically. A deep-green/neon dark UI plus blog and brand pages cover search traffic and brand consistency.
Strategy
Calculator first
One screen answering the single most-asked question validated demand.
Extend into logging
A feed for saving and comparing results gave people a reason to return.
Content acquisition
Training and recovery posts bring search traffic into the calculator.
Brand hygiene
Logo, color and tone published on a brand page so the community speaks one language.
Execution
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