Jamong — a social matching service built on taste and conversation
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Jamong — a social matching service built on taste and conversation

Jamong · Taste over photos, conversation over swipes — a safety-first matching MVP shipped in seven weeks

7 wks

MVP

Time to launch

Credits

spent per match

Monetization

Before sign-up

verification, reporting, location protection

Safety

2

KO & EN, dark mode

Languages

Overview

Jamong is a social matching service built on the idea that ‘a little bitter lasts longer’. Profile verification, report/block and location protection are defaults, and a credit-based model keeps the first step light.

Challenge

Without trust, a matching service never gets a sign-up. Safety had to be visible from the first screen, monetization had to feel natural, and Korean and English users had to be served at once.

Solution

Safety policy lives inside the landing and sign-up flow, not on a separate page. Credits are spent per match only, removing plan anxiety. A design system with dark mode keeps both languages at equal quality, and a magazine section adds search traffic.

Strategy

01

Concept as copy

One line on the first screen sets the tone of every other screen.

02

Safety as UI

Verification, reporting, location protection and data minimisation are shown before sign-up.

03

Light monetization

Credits instead of plans — pay only for what you use.

04

Fast iteration

Continued refinements after launch: dark mode, badges, guides.

Execution

Mobile landing
Mobile landing
About — taste, response, conversation
About — taste, response, conversation
Safety page
Safety page
Credit pricing
Credit pricing

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