Pinterest’s 2026 Men’s Trends: Beard Fades, Woodworking and Skincare Searches Surge

A third of 640 million users are men

Pinterest has shared rising search trends among men on its platform. Men make up about a third of its 640 million monthly active users — worth noting for anyone who still sees Pinterest as mainly female. The Pinterest men’s trends span recreation, hobbies, grooming and fashion.

Recreation and hobbies

• Reset Retreats: “wellness retreats” up 83%, “road trip ideas” up 126% as men plan ways to unplug.
• Sporty Socials: “Hyrox” (+193%) and “padel event” (+47%).
• Workshop Weekend: “junk journaling ideas” (+214%), “easy woodworking projects” (+316%), “whittling projects for beginners” (+190%).
• Analog Entertaining: “record player setup” (+223%), “coffee bar station” (+56%), “charcuterie board design” (+390%).
• Game On: “mahjong table” (+202%), “game night ideas” (+69%), “chess club” (+98%).

Grooming and fashion

• Precision Grooming: “modern wolf cut men” (+553%), “Italian beard fade” (+725%).
• Hand Check: “silver nails men” (+87%), “black nails men” (+29%).
• The Three-Step Face: men’s skincare product searches up 280%, “red light mask” up 156%.
• One-Scent Statement: “men’s perfume collection” (+113%), “perfume discovery set” (+167%).
• Modern Craftsman: “vintage workwear outfit men” (+442%), “men chain necklace” (+351%).
• Leather Weather: “handmade leather wallet” (+290%), “leather bag charms” (+174%).
• Pop of Pink: “dusty pink shirt outfit men” (+283%).

Marketing implications

Off the screen, into hands and gatherings

Woodworking, journaling, records, board games and sports socials share a theme: offline activity and time with people. It matches Pinterest’s hobby trends showing feed-fatigued consumers going hands-on. Tool, hobby-kit and home brands can build “weekend project” content aimed at men.

Men’s grooming keeps growing

Jumps like skincare (+280%), beard fades (+725%) and discovery sets (+167%) show fast-rising interest in men’s grooming. Simple routines and trial sets are natural entry points for beauty brands.

Visual-first creative

On Pinterest, discovery starts with images. Styled shots matched to trend keywords stand a better chance with Pinterest’s Nvidia-powered visual search. Keep in mind the growth figures reflect Pinterest’s own search data.