Mega MGC Coffee's six summer horror-themed drinks passed one million cumulative units within two weeks of launch.
The standouts used seasonal fruit:
The notable part is not the product but the channel. Printing ghost-story text on kiosk receipts became a talking point on social media.
| Metric | Figure |
|---|---|
| Views on related posts | 4.9 million |
| Retweets | 19,000 |
| Product video views | 1.9 million |
Mega Coffee credited the launch's success to content produced by customers.
A receipt is not ad inventory. That is precisely why three things hold at once.
No media cost. It adds a line of text to paper that was printing anyway.
It reaches only buyers. The content goes to people who already paid, not people who saw an ad — material to brag about lands only with people who have a reason to brag.
It supplies a reason to share. A ghost story invites a screenshot on its own. That is why photos of receipts travelled further than brand-made video: views on related posts (4.9 million) more than doubled product video views (1.9 million).
Cases where customer-made content carried a launch recur. What they have in common is that the brand did not make the content — it supplied a reason and the raw material to make it.
Six summer horror-themed drinks passed one million cumulative units within two weeks of launch.
Printing ghost-story text on kiosk receipts, which generated 4.9 million views on related posts, 19,000 retweets and 1.9 million product video views.
The peach fondant yoghurt smoothie and the fancy tomato smoothie made with Chuncheon City, both using seasonal fruit.
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