TikTok has released a “Road to Black Friday” video series in which successful TikTok Shop sellers explain how they prepare for Black Friday and Cyber Monday (BFCM). The common threads: creator scale, sampling and LIVE.
The fashion brand works with hundreds of creators a month and took part in about 6,000 TikTok Shop creator videos in a single month — many creators posting at once rather than a few big influencers.
The fragrance brand works with thousands of creators, has more than 80,000 videos in market and sends samples to 1,000–5,000 creators every month to keep new content coming.
SharkNinja treats LIVE as both a sales channel and a conversation with shoppers, using questions and feedback from streams to refine its content.
A TikTok video series in which successful TikTok Shop sellers share how they prepare for Black Friday and Cyber Monday.
Princess Polly works with hundreds a month and joined about 6,000 creator videos in one month; Dossier samples to 1,000–5,000 creators monthly and has 80,000+ videos in market.
According to TikTok, sellers who hosted livestreams saw 84% year-over-year sales growth.
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