Pinterest has released a best-practices guide for brands that want to connect with shoppers inside the app. The core message: accurate pricing, complete product descriptions, and better titles all drive product discoverability.
Pinterest says a brand's product catalog fundamentally shapes its reach and auction participation. Feeds need frequent updates to reflect current pricing and relevant attributes — incomplete or inaccurate data works against visibility. Pinterest also recommends uploading the full catalog rather than a handful of hero products, with complete descriptions, pricing, inventory, and images.
Effective product titles should include a brand keyword, the product type, and at least one useful detail. According to Pinterest's own data, titles containing a brand keyword saw 28% higher ROAS, and titles with pattern-related keywords saw 22% higher ROAS. Descriptions should mirror actual search behavior — swapping vague labels for specific phrases like "summer wedding guest dress" or "back-to-school backpack."
Pinterest recommends running Pinterest Tag alongside the Conversions API. Advertisers using both together saw average CPA improve by 9.0% and attributed conversions increase by 23.7%, compared to tag-only measurement.
Smaller ad groups mean less data for optimization. Pinterest recommends keeping at least 500 SKUs per ad group, noting that groups with fewer than 100 SKUs saw ROAS 13.6% lower. Finally, keeping prices consistent between pins and landing pages — and disclosing extra costs upfront — builds consumer trust and reduces checkout friction.
This guide confirms that product-data hygiene is performance. A single keyword in a title or a rewritten description line can swing ROAS by double digits — reason enough to audit feed quality before increasing creative spend. Teams that have over-segmented ad groups by brand or channel should consider consolidating toward the 500-SKU benchmark, and treating the Conversions API as a default, not an optional add-on. While this guidance is Pinterest-specific, the underlying principles — price consistency, complete product data, and search-intent copy — apply across commerce platforms.
If your product feed needs an audit before your next campaign, Best Partner's services can help, or get in touch directly.
Pinterest's data shows titles containing a brand keyword saw 28% higher ROAS, and titles with pattern-related keywords saw 22% higher ROAS, compared to titles without them.
Pinterest recommends at least 500 SKUs per ad group. Ad groups with fewer than 100 SKUs saw ROAS 13.6% lower, since smaller groups provide less data for optimization.
Yes. Advertisers using both together saw average CPA improve by 9.0% and attributed conversions increase by 23.7%, versus using the tag alone.
Pinterest recommends uploading the entire catalog with complete data — descriptions, pricing, inventory, and images — rather than a limited set of hero products, since incomplete catalogs reduce discoverability.
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