Naver announced that starting Thursday, August 20, 2026, Place Ads will appear in the transit detail and address detail sections of the Naver Maps app.
Naver noted that the schedule and impression volume are subject to change.
Everything works as it does for existing Place Ads. This is not a new ad product — it is new inventory for an existing one. Qualifying ads will serve automatically with no additional setup.
If you do not want the placement:
The second matters more operationally. Running one bid across placements with different intent characteristics blurs efficiency. A separate bid gives you a basis to compare performance by surface.
Transit detail and address detail are screens a user sees after the destination is already decided — checking a route or looking up an address. The "Frequently Visited Nearby" module sits there, with ads below it.
Intent strength is weaker than a search result, but location context is very strong: the user is moving toward or examining a specific area. Opening with restaurants fits that context, since deciding where to eat en route genuinely happens at this moment.
For changes in Naver's ad measurement surface, see Naver Display Ads Adds a Reach Report; for local demand flowing into store operations, see Karrot Links Up With Toss Place POS.
Thursday, August 20, 2026, when Place Ads begin appearing in the transit detail and address detail sections of the Naver Maps app.
Place Ads with the 'Recommendations and Content' placement set to ON, starting with restaurant category advertisers and expanding in phases.
Up to 2 per screen and 6 within the section, below the 'Frequently Visited Nearby' module, with a maximum of one image displayed.
Set the 'Recommendations and Content' placement to OFF at the ad group level, or manage exposure by entering a dedicated bid for that placement.
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