On July 21, Naver began showing product ads beneath the answers of its AI-powered summary search, AI Briefing. The goal is to turn information search directly into purchase intent — boosting shopping convenience and Naver's own ad revenue at once.
Previously, searching "how to make a handmade burger" returned only the recipe and ingredients. Now, related products appear beneath the AI Briefing summary. The AI analyzes the briefing keywords and recommends relevant items from Naver Plus Store.
The centerpiece is ADVoost. Beyond the keywords an advertiser specifies, the AI automatically expands where ads are shown. Reach grows — but so does exposure in areas the advertiser does not directly control.
First, rising CPCs and budget burn. As automatic expansion drives more clicks, daily budgets can deplete faster and cost-per-click may climb, so tight budget caps and performance monitoring are essential.
Second, rethinking long-tail strategy. Long-tail queries recently surged 2.5x, so preparing granular purchase-intent keywords and matching product content increases your chances of appearing in AI recommendations.
Third, product data quality. The cleaner your product names, attributes, and reviews — the signals the AI uses — the more you benefit from automatic expansion. As the line between search and commerce dissolves, it's a good moment to review your channel strategy with Best Partner's performance marketing services or contact our team.
Related product ads appear beneath the summary answer generated by AI Briefing. The AI analyzes the search keywords and recommends relevant products from Naver Plus Store.
It's a feature that automatically expands where ads are shown beyond the advertiser's specified keywords, using AI judgment. Reach increases, but it can accelerate budget burn and raise CPCs, so monitoring is important.
Set clear daily budget caps, review performance frequently, and align with the 2.5x surge in long-tail queries by refining purchase-intent keywords and product data — names, attributes, and reviews.
To apply what you just read to your own site, start with a free audit of where things are now.
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