Naver has added an AI chatbot to its advertiser centre. Advertisers can ask questions and get answers without waiting for a human agent, around the clock.
The chatbot answers immediately inside the advertiser centre chat window, grounded in help documentation and ad registration standards.
The second point is what practitioners will feel. You do not have to re-explain from the beginning after handing off.
| Stage | When |
|---|---|
| Pilot | Now, for a subset of advertisers |
| Full rollout | Wednesday 29 July 2026 |
Naver explicitly states that AI answers may lag behind the latest policy, and advises checking the original help documentation and ad registration standards for anything important.
That is not boilerplate. Rejections of creative and account-level enforcement are judged against the policy text. If you run based on a chatbot answer and get rejected, the consequence stays with the advertiser.
Ad system maintenance is also scheduled for late July, which freezes product data and creative edits during specific windows — worth checking alongside this rollout.
It is in pilot with a subset of advertisers now and expands to all advertisers on Wednesday 29 July 2026.
No. The conversation transfers automatically when you are connected to an agent.
Naver warns that AI answers may lag the latest policy. For anything consequential, check the help documentation and ad registration standards directly.
To apply what you just read to your own site, start with a free audit of where things are now.
A strategist replies within 24 hours on business days.
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