Lifetime Value Calculator

Estimate lifetime value from order size and repeat behavior, then compare it to acquisition cost.

Your numbers

Average order value

KRW

Purchases per year

times

Average retention

years

Acquisition cost (optional)

KRW

Enter your numbers to see the result.

Sets how far acquisition cost can rise. Below a 3x LTV/CAC ratio, the acquisition model needs rework.

Enter ad spend and revenue to get return on ad spend as a multiple and a percentage.

Enter your gross margin to find the ROAS your ads must clear to break even.

Work out cost per click from spend and clicks, and see how many clicks a budget buys.

Bring the result and we will lay out what to fix first in your current setup.

A strategist replies within 24 hours on business days.