CTR Calculator

Get click-through rate from impressions and clicks, and see the impressions a target CTR needs.

Your numbers

Impressions

impressions

Clicks

clicks

Target clicks (optional)

clicks

Enter your numbers to see the result.

Compare creative A/B test results on the same basis.

Enter ad spend and revenue to get return on ad spend as a multiple and a percentage.

Enter your gross margin to find the ROAS your ads must clear to break even.

Work out cost per click from spend and clicks, and see how many clicks a budget buys.

Bring the result and we will lay out what to fix first in your current setup.

A strategist replies within 24 hours on business days.