Performance MarketingFashion E-commerce

Same Ad Spend, 3x Revenue — Moodselect's 6-Month Performance Rebuild

Moodselect · Full-funnel performance marketing that restructured a stalled ROAS

3.8x

+147%

ROAS

+214%

6-month cumulative

Monthly Revenue

2.4%

+0.9%p

Purchase Conversion Rate

-37%

CAC reduction

New Customer Acquisition Cost

Overview

Moodselect had a product lineup with strong reviews, but its ad account was fragmented across roughly 20 campaigns, spreading the budget thin and constantly resetting the learning phase.

Challenge

Repeat purchases were strong relative to brand awareness, but new-customer acquisition efficiency kept declining. The account was stuck at a 1.5x ROAS ceiling, where every dollar of added ad spend made profitability worse.

Solution

We sequentially applied account restructuring, channel role redefinition, a creative testing framework, and product-page CRO to lift efficiency across the entire funnel.

Strategy

Diagnosis & account restructuring

Consolidated 20 campaigns into 6, organized by funnel stage, to concentrate learning data.

Redefining channel roles

Split responsibilities so Meta drove new-customer acquisition, GFA handled retargeting, and Google captured brand and search demand.

Creative testing framework

Ran three new creatives per week through A/B testing and applied a 3-second hook rule.

Product page CRO

Repositioned reviews and shipping information higher on the page to improve purchase conversion.

Execution

“They were a partner who spoke in numbers. Every weekly report was already the next action item.”

— Kim O.O. · CEO, Moodselect

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