Naver has completed construction of an "AI Studio" — an AI-specialised facility at Naver Square Jongno in Seoul. It enters trial operation next month and full operation in September.
Using robot camera technology, it supports automated product image generation. Fashion is among the most content-intensive commerce categories, with high SKU counts and many required shots per item — making production cost a genuine barrier.
Using markerless motion capture, it supports full-body motion virtual broadcasting. Capturing full-body movement without a marker suit lowers a barrier that has kept virtual broadcasting out of reach for solo creators.
Both studios apply AI technology from companies backed by D2SF, Naver's startup accelerator — bringing portfolio technology into operational infrastructure rather than building in-house.
Naver's stated aim is to strengthen product listing and content production capability among small and mid-sized businesses (SMEs) and solo creators, thereby raising the competitiveness of service ecosystems including Smart Store and Chzzk (Naver's live streaming platform).
Targeting both services together is the notable choice:
The approach gives sellers and creators production space rather than production software. More expensive than distributing a tool, but qualitatively different in how decisively it removes the barrier.
Content production cost may drop out as a competitive factor. When the platform supplies the photography infrastructure, the gap in product image quality narrows — and differentiation moves from image quality to assortment and description.
Account for the standardising effect. Images shot with the same robot camera guarantee a baseline but can end up looking alike. If category ranking is the goal, prepare brand-specific shots alongside the standard set.
Evaluate virtual broadcasting as a commerce channel. A 3D virtual studio opening means more room for Chzzk broadcasting to merge with live commerce. On what actually determines live commerce results, see Live Commerce Success Comes Down to One Thing: Early Traffic.
Read it alongside Naver's creator investment. Naver continues investing in its creator ecosystem — the same direction as Naver's 12-Week Blogger Discovery Project. The underlying judgment appears to be that creator inflow is the raw material for both search and commerce ecosystems.
Trial operation begins next month. Fashion sellers and creators considering virtual broadcasting should confirm access conditions and booking procedures before full launch.
Construction is complete at Naver Square Jongno in Seoul. Trial operation begins next month, with full operation scheduled for September.
A robot photography studio for fashion sellers and a 3D virtual studio for streamers, supporting automated product image generation via robot cameras and full-body motion virtual broadcasting via markerless motion capture.
AI technology from companies backed by D2SF, Naver’s startup accelerator — notably robot cameras and markerless motion capture.
Strengthening product listing and content production capability among SMEs and solo creators, in order to raise the competitiveness of ecosystems including Smart Store and Chzzk.
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