Egloos, one of Korea's original blogging services since 2003, is transforming into a content platform optimized for AI search. Operator Eastade plans a full launch in September of a reworked Egloos built around an AI-based tool called M2T (Media-to-Text).
The core of M2T is automatic conversion of video content — YouTube and beyond — into text. A user pastes a video URL, and the AI analyzes the content and restructures it into text formatted so search engines and AI search systems can cite it easily. The goal is to pull information trapped inside video into a form that can be searched and quoted.
Metrics from the pre-launch period back up the strategy. AI bot visits rose roughly 18x — from about 14,000 per month in late April to roughly 250,000 per month in early July. Content completion rate also held around 51%. The numbers suggest that when content is organized in a form AI can reference easily, AI crawler visits and citation likelihood rise sharply in response.
Partner channels have expanded to 20, spanning a range of video and knowledge creators across business, philosophy, and educational content.
Egloos isn't relying on automatic conversion alone — a dedicated editor reviews content for quality. It has also connected with the "AI one-second summary" reference data on the portal ZUM, widening its exposure points. At full launch, the platform plans a complete UI/UX overhaul and paid features centered on B2B partners, formalizing a monetization model built around the AI ecosystem.
This relaunch symbolizes a broader shift in the center of gravity of search — from classic SEO toward AI search optimization (AEO/GEO). What chatbots and AI search cite as the basis for an answer is, ultimately, well-structured text. For brands that have concentrated on video, converting that asset into text an AI can read and cite could open a new exposure channel.
The 18x jump in AI bot visits and the 51% completion rate point to a shifting content KPI: not just "how many people watched," but "how ready is my content to be cited by AI." Marketers should start auditing their video and audio libraries now for a workflow that converts them into structured, citable text summaries.
For help building an AI-search-ready content workflow, explore Best Partner's services or get in touch.
M2T automatically converts video content, including YouTube videos, into text structured so that search engines and AI search systems can easily cite it, pulling information that's otherwise trapped inside video.
AI bot visits rose about 18x, from roughly 14,000 per month in late April to about 250,000 per month in early July, alongside a content completion rate around 51%.
No. A dedicated editor reviews converted content for quality, and the platform also integrates with the ZUM portal's AI summary feature to broaden exposure.
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